This new collaboration will allow Peloton to expand its audience while Amazon adds to its product assortment.
Peloton Interactive Inc. is now making its core bike and other connected-fitness equipment, as well as select accessories and apparel, available for online purchase via Amazon in the U.S. Previously Peloton’s products and accessories were sold exclusively, through the company’s e-commerce site, inside sales channels and physical retail showrooms.
“Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand,” said Peloton Chief Commercial Officer Kevin Cornils. “We want to meet consumers where they are, and they are shopping on Amazon. Providing additional opportunities to expose people to Peloton is a clear next step, as we continue to generate excitement for our unparalleled connected fitness experience.”
“We are thrilled to have Peloton products available for our customers in Amazon stores,” said Jim Adkins, VP of recreational and vocational categories at Amazon. “Peloton is all about bringing their community and energizing fitness routines into the home. With Amazon’s convenient shopping experience, we hope to further that mission by providing customers with high quality, innovative products to take their health and fitness to the next level.”
