The high-tech fitness equipment brand will sell its bikes, treadmills and other products in branded fitness shops inside more than 100 Dick’s Sporting Goods stores and on Dick’s e-commerce site.
Dick’s employees will be trained by Peloton to assist customers with their purchases. Deliveries will be fulfilled via Peloton’s traditional in-home delivery and setup service. Select items will be available for in-store carryout.
“Peloton is a powerful brand with a very loyal following and a product mix that’s compelling for any fitness enthusiast,” said Will Swisher, Senior VP, Merchandising Hardlines, Dick’s Sporting Goods. “Being able to offer Peloton to our athletes – and to provide an in-store experience for them to see and test products – gives us and Peloton extended reach into the fitness market.”
“This partnership is a natural fit for our brand and our Member acquisition goals,” said Peloton Senior VP of Global Direct Sales Jen Parker. “Dick’s is a consumer-beloved brand with a large, incremental customer base, offering tremendous upside for us to reach broader audiences and attract potential new members. Retail remains a critical touchpoint, and we want to provide the in-store experience that many current and prospective members still covet.”
