The furniture retailer intends to launch their new studio spaces by March 2021 as they to continue strengthening their network.
Pepperfry is a concept store & furniture design studio that showcases a curated range of furniture and cutting edge furniture design. The brand has 60 studios across 20 cities and is now set to launch 25 new studio locations with 20 of these under the FOFO – Franchise Owned and Franchise Operated model across tier 2 and tier 3 cities. Another 5 will be opened under the COCO (Company Owned and Company Operated) model across metro cities.
Ashish Shah, Co-Founder and Chief Operating Officer at Pepperfry, commented: “From the 2020 FOFO Studios that we are planning to launch, we have already signe dup for 13 of these in Dehradun, Shilong, Viazg, Mangalore, Jamnagar, Chennai, Udaipur, Jammu, Gwalior, Goa, Kolkata, Ranchi and Raipur among others. Telangana is a key market for Pepperfry and we are getting more and enough partnership enquiries from top cities in the state. We will soon close our discussions with partners for prime locations in Warangal, Nizamabad and Karimnagar.”
