Americana Group, one of MENA’s largest restaurant operators and food manufacturers has announced the renewal of its 25-year partnership with global F&B company PepsiCo. The renewal will see PepsiCo continuing its diverse and much-loved product offering to consumers across the region through Americana’s restaurant brands.
The partnership means that consumers will continue to have access to the entirety of PepsiCo’s beverage portfolio at the Americana restaurants including KFC, Hardee’s, Pizza Hut, TGI Fridays and Krispy Kreme amongst others, across the MENA and Kazakhstan. Armed with an in-depth understanding of consumers’ desires and harnessing decades of experience, PepsiCo and Americana will jointly capture the growth of this digital transformation by delivering innovative and elevated F&B experiences through dedicated menus, promotions and partnerships with delivery aggregators.
“Americana, a market leader in the restaurant industry, operates close to 2,000 outlets in 13 countries across the Middle East, Africa and Kazakhstan, capturing a wide array of customer segments across generations and delighting customers with memorable experiences. The partnership exemplifies our pledge to reinvent our offerings to deepen our customer connect and engagement, whilst remaining at the forefront of changing customer behaviours. Americana’s deep industry know-how and expertise in managing scale and complexity coupled with PepsiCo’s global reach, positions this partnership as a strategic pillar in continuing to touch customer’s hearts and winning their trust and loyalty through consistently delivering differentiated offerings,” said Americana group CEO, Kesri Kapur.