Tmall, the online business-to-consumer retail platform by Alibaba has unveiled a brand new perfume advisory service to assist customers.
The idea behind this service is to aid consumers with their perfume selection and use, it was revealed by the e-commerce giant in a news release.
Yves Saint Laurent, Valentino and Prada have piloted the service on their Tmall flagship stores, allowing its customers to chat with “certified perfume consultants,” receive advice on picking a daily scent, or receive gifting tips.
Close to 200 consumers tried out the service on its launch, including many male consumers buying perfumes for Valentine’s Day, the company said. More brands plan to roll out the service in the coming months, said Alibaba.
