Popular fast-food chain Jollibee has set its sights on 2021 and will add 28 stores to its North American network, 19 in the United States and nine in Canada.
The 2021 expansion will mark Jollibee’s largest ever addition to its North American store network in company history as it works towards its goal of amassing 300 stores by 2024.
2020 was previously the brand’s most aggressive year yet. Already this year, the largest fast food chain brand in the Philippines safely and successfully opened 12 stores across North America amid the pandemic.
Jollibee opened its 21st store in California on Thursday, Dec. 3, located at 8436 Mira Mesa Boulevard in San Diego. The new store marks the brand’s return to Mira Mesa and a concerted effort to build up its store network in the San Diego area which is home to a sizable Filipino community. There is an existing store in National City and the previous Mira Mesa store operated from 2007 to 2013.
The new store, which stands at 3,100-square-feet offers an outdoor patio and a drive-thru window. It is located in the area’s biggest retail hub, near Mira Mesa Mall and in close proximity to the University of California San Diego, the Marine Corps Air Station Miramar and Scripps Memorial Hospital.
Before year’s end, Jollibee will open four new stores, led by openings in San Antonio, Texas, the brand’s third Houston-area store on Westheimer Road and first store in Delano, California, and a store on downtown Toronto’s historic Yonge Street, an area often referred to as the ‘Times Square of Toronto’ as it is a major retail hub with heavy pedestrian traffic.
In total, these December openings will bring Jollibee’s count to 17 new stores this year.
