The brand continues to expand internationally with news the British designer’s namesake label is coming to the Asia-Pacific region by year-end.
A selection of items from the luxury fashion brand’s latest collection, which includes women’s ready-to-wear, leather goods, shoes and accessories, will be available in the APAC region via a dedicated online store, as well as through brick-and-mortar wholesale partners over the next few weeks.
Countries involved in the APAC launch include Australia, Hong Kong, Japan, Singapore and South Korea in November, while wholesale partnerships will commence from the end of October.
The list of retailers includes Dover Street Market Ginza and Isetan Shinjuku in Tokyo, Parlour X in Sydney and Shinsegae International in Seoul. Phoebe Philo, which launched in October last year, will extend its APAC product offering when its second collection starts arriving in phases in early 2025.
The APAC entry comes several months after the British brand made its New York debut at Bergdorf Goodman in January, following retail partnerships with 10 Corso Como in Milan, Dover Street Market in London and Paris, Maxfield and Neiman Marcus in Los Angeles and The Webster in Miami.
