The company has opened a new store in Dubai’s JBR neighbourhood. The female-led outlet is headed up by restaurant manager Ioana Lazar and is made up of a majority of female chefs.
Steve Flawith, Founder and CEO of Yolk Brands, the home-grown hospitality group that operates Pickl, said: “JBR is an iconic Dubai destination and the perfect place to showcase an iconic Dubai-born brand like Pickl.”
The JBR opening coincides with Pickl’s new signature menu launch, debuting especially curated items such as the Jeff Cheeseburger and the classic New Yorker Cheeseburger. The fan favourite BBQ Bacon Cheeseburger is also back on the menu, which the Pickly team said was due to “popular demand”.
The JBR venue is spread over two-storeys and seats 100. Flawith added: “Whether it’s the millions of tourists who pass by each year, or the thousands of residents who flock to the beach each week, we can’t wait to share Pickl’s ‘Fresh. Fast. Food’ philosophy with more people than ever.”
