Online supermarket Picnic is due to launch in France this year with the region around Lille the first to be targeted.
After month of speculation and rumour, the Dutch web supermarket Picnic has announced it will into France. The retailer is looking for French-speaking employees for its head office. Moreover, under the name Picnic SAS, a French subsidiary has already been set up.
The starting point of the French expansion will be the region around Lille, near the Belgian border. For purchasing, the company would call on Everest, the purchasing company it set up together with the German retailer Edeka.
In the past, the UK was also put forward as an expansion option, but due to Brexit, enthusiasm for this has reportedly cooled considerably. The web supermarket would now like to concentrate first and foremost on countries within the European Union.
