PIF has announced the establishment of the National Interactive Entertainment Company (QSAS), to develop immersive storytelling experiences, inspired by authentic Saudi heritage and Islamic history.
The company will specialise in developing, owning and operating world-class interactive exhibitions across Saudi Arabia, which will contribute to meeting the growing demand for high-quality cultural experiences for pilgrims and tourists.
QSAS will present various types of interactive exhibitions, including permanent and touring exhibitions, to provide multisensory immersive experiences, which will enhance the local culture and tourism sectors. The company will contribute to the localisation of knowledge and technology for the private sector content creation industry, which will contribute to supporting Saudi Arabia’s position in this fast-growing sector regionally and globally.
QSAS, derived from an Arabic word meaning “stories,” will aim to enrich visitors’ experiences, especially for those interested in culture. It will highlight important historical milestones and inspiring personalities from Saudi Arabia and worldwide. The company will launch locally with exhibitions that tell stories inspired by Islamic history and Saudi heritage before expanding later to global markets and diversifying the sources of storytelling content.
The establishment of QSAS is in line with PIF’s strategy to enable the private sector locally through partnerships in areas such as building, construction, event management and technology. The setting up of QSAS is expected to contribute to the creation of more than 11,000 direct and indirect jobs by 2030.
