The new boutique has opened as part of the ongoing regeneration of The Knightsbridge Estate in London.
The Italian-based womenswear brand has unveiled its fourth London location, situated between Harrods and Harvey Nichols. The store houses a selection of ready-to-wear, accessories and footwear from the brands new SS21 and AW21 collections.
The store itself is representative of the brand’s nature, and is complete with neutral colours and lighting mixed with bold pinks and a strong design. The ground floor houses a VIP customer suite which offers shoppers a personal shopping experience, highlighting the brand’s aim to become an elite shopping location.
“London is a very important location for us. It is the perfect place where I can see our collections. Its cosmopolite, full of energy, a perfect mix of styles, architecture, cultures, arts, design and also cool people! All elements that are part of my daily inspiration,” said Pinko’s Creative Director, Caterina Negra.
