Pizza Express are now planning to launch a pasta delivery service as it scrambles to bring in sales during the virus crisis. The company, which is owned by Hony Capital, a Chinese private equity group, is considering introducing the delivery-only service as a separate brand to its pizza business.
Pizza Express has stated that it is looking at a UK launch of the brand within the next couple of weeks and it is planning to operate the new service alongside an existing delivery agreement with Deliveroo. The casual dining chain is hoping to overhaul its business amid mounting debts that have left Pizza Express out of dough, excuse the pun.
