Women’s fashion retailer Plan C and jewellery brand Aliita have appointed Bluebell Group as their partner in Japan, aiming to expand their presence in the market.
Both brands will debut in August in Isetan Shinjuku in Tokyo and Umeda Hankyu in Osaka, with flagship locations opening in Tokyo later. Plan C is a high-end women’s and accessories brand based in Milan that offers collections that reflect Carolina Castiglioni, the brand’s Creator and Creative Director.
“Japan represents a key strategic market for Plan C and through this partnership, Plan C is willing to consolidate and develop its presence by maintaining very high standards of image and service and to strengthen its positioning thanks to new mono-brand store openings, communication and marketing activities, aimed at increasing the awareness of the brand within the Japanese market,” said Gianni Castiglioni, CEO of Plan C.
Meanwhile, Aliita, a jewellery business launched in 2015 by Cynthia Vilchez Castiglioni, is known for its designs that merge polished style with fun accents. Through its designs, the brand emphasises environmental and social responsibility while also enabling women to follow their ambitions.
