Shaftesbury has announced that experienced restaurateurs Maguro Group have launched their debut casual Korean BBQ concept, Pochawa Grill, at Chinatown London’s 29 Wardour Street.
Championing Korean culture in food, drink, and music, Pochawa Grill’s 50-cover, 1,670sq ft venue has been designed to be a K-culture playground, and its interior celebrates the traditional pub culture found in Korea and features retro neon design accents and murals.
Julia Wilkinson, Restaurant Director at Shaftesbury, commented: “We are always looking to introduce distinctive new Asian concepts to Chinatown London; those that reflect the culture of the Far East in an authentic or creative way, and can appeal to everyone in our community. Combining both the traditions and modern-day trends of Korea, Pochawa Grill is another milestone opening for the destination, rounding off what has been a fantastic year of new openings and innovation for Chinatown London.”
Jae Cho, Director, Maguro Group, added: “Chinatown London is at the top of the list for any ESEA brands looking to launch in the UK and we are delighted to have opened our first Pochawa Grill site within the destination. Our relaxed Korean BBQ concept fits comfortably alongside the great line-up here in Chinatown London and we are pleased to be part of the community.”
