The brand has taken over Harrods’ toy floor for six weeks, which include half-term school holidays and Pokemon Day on 27 February.
The Pokemon branded space is situated in the store’s fourth floor toy department and it celebrates a vibrant selection of all-time favourite Pokemon characters. Alongside an extensive selection of products, the pop-up space offers an assortment of themed activies including photo opportunities, character visits and an immersive destination for Harrods customers.
Mathieu Galante, Licensing Director EMEA for The Pokemon Company International said: “We are delighted to get back together with Harrods to create this exciting new pop-up where fans old and new can celebrate Pokemon. With a host of the most-loved Pokemon filling the space along with fun activities, we hope to offer an inspiring and engaging experience that will enjoy the huge success of our previous collaborations with this iconic store.”
This latest pop-up offering comes following a hugely successful pop-up for the brands and Harrods last August. This experience accompanied the Pokemon World Championships which were held at ExCel London at the time.
