Founded by brothers Mike Wu and Peter Yang – as well as seven other co-founders back in 2015 Pokeworks was created with the intent of serving its own take on the traditional Hawaiian dish, poke, which usually includes some combination of sushi-grade raw fish, rice, and marinade.
As of now, Pokeworks is the largest poke chain in the United States and while poke is still a new food category in the fast-casual dining space, it has continued to grow in popularity. Currently, locations of the chain can be found in 24 states as well as in Washington, D.C., but as the demand for poke continues to grow across the nation, it presents the opportunity to tap into new marketplaces.
Since the chain launched nearly six years ago, the chain went from zero to 60 restaurants across the country, adding that Gen Z customers continue to show the most interest in the cuisine. And while you can find a poke restaurant in many U.S. cities now, the brand remains robust due to its loyal customers.
