The American-born brand has chosen the Galereya Shopping and Entertainment Centre to call home for its very first St. Petersburg store.
The brand is distributed in Russia by BNS Group, who was also responsible for the opening of the St. Petersburg location. The move comes as part of the brand’s global expansion and the implementation of the ‘Next Great Chapter’ strategy which ensures ‘sustainable, long-term growth and capitalisation of the company.’
The boutique, which houses both women’s and men’s clothing collections, has an interior that reflects the DNA of the brand. The interior features natural oak parquet flooring and wood panelling on the walls and is complimented by vintage-style showcases and décor. The boutique also intends to convey the main concept of Ralph Lauren – a modern interpretation of classics combined with the energy of a big city.
The brand currently has stores in the Metropolis shopping centre, Evropeisky shopping and entertainment centre and Aviapark shopping centre, all in Moscow.
