The company plans to enter Indonesia and Malaysia as part of their Southeast Asian expansion plans.
Pomelo started out as an online fashion brand focusing on high-street fashions from Tokyo, Hong Kong and Seoul. The retailer has now accelerated its expansion plans with three new stores planned for before the start of Q2 next year.
“Creating a seamless omnichannel experience has always been at the core of what we do at Pomelo, and it’s what allows us to continue expanding our retail presence at a time when other brands may be doing the opposite.” said Anders Heikenfeldt, Chief Retail Officer at Pomelo.
The brands first Indonesian store will open at Central Park mall this November whilst their first Malaysia store is expected to open in the first quarter of next year. The brand also intends to their second store in Singapore at Nex Mall by the end of the year.
