The fashion brand has unveiled a redesigned version of its online platform that includes multiple brands.
Launched in 2013, Pomelo is a modern fashion brand born in Asia with a global mindset: on-trend, online and on-the-go. With an undisputable sense of style at an unparalleled price, Pomelo offers women everywhere their best look to become their best selves. Their new online platform features a number of services in-app exclusive live streaming and Tap Try Buy – which allows customers to order items only via the brands app or website and pick up from a store or partner location. Once picked up, items can be tried on and customers then only pay for the items that they choose to keep.
As well as designing and releasing its own Pomelo range, the new platform will be home to more than 100 brands including well-known international brands such as Vans, Converse, L’Occitane and other local brands including Rally Movement and Matter Makers.
The brand also confirmed plans to expand this new multi-brand selection into other Asian markets next year.
