Bottega Veneta, which is owned by Kering has launched its first pop-up store post-Covid-19 at the Plaza 66 Mall.
The new pop-up will run until 19 July and it doubles as an art installation with a mirrored exterior camouflaging the space, which gives it its appearance of an ‘invisible store’.
Measuring three metres high and taking up 100sq m of floor space, the pop-up is almost absent of branding, save for a subtle and almost indistinguishable logo raised on the surface.
Inside the new unit, a reflective interior highlights the pre-autumn 2020 collection, covering men’s and women’s ready-to-wear lines, along with leather goods and accessories. The Bottega Veneta company currently operates 44 stores in China.
