Following success last year, Anya Hindmarch is continuing the campaign and has launched the ‘I Am A Plastic Bag’ pop-up store in Landmark, Hong Kong.
The store portrays an edit of the collection including totes featuring the ‘I Am A Plastic Bag’ motif along with a selection of SLG’s including phone pouches and card cases. Styles for the new season have launched early and include mini versions of the tote and new rainbow print designs.
Inside the new concept store there is also the opportunity for guests to utilise a personalisation service on two plain totes in two sizes, allowing customers to monogram with up to three initials. In addition, Anya Hindmarch has partnered with V Cycle, a local NGO dedicated to solving the issue of ecological pollution and poverty in Hong Kong. For every plastic water bottle that is collected and recycled at the store, Anya Hindmarch will donate US$0.6 to V Cycle.
The unique retail experience will run for 12 months in partnership with Bluebell Group, which is the partner of choice for the market.
