The world-famous restaurant chain Popeyes is returning to the Korean market after previously exiting the country back in December 2020.
Restaurant Brands International, who operates the brand has signed an exclusive master franchise contract with its new partner NLC, a subsidiary of deep-sea fishery firm Silla. It is set to open its first store under MLC management by the end of this year.
“We are thrilled to introduce Popeyes’ unique Louisiana-style chicken and various food items in Korea with NLC, a subsidiary of Silla,” Popeyes Louisiana Kitchen President David Shear said. “We are building a partnership with NLC based on strong trust and we will look forward to our future journey together.”
“Chicken is one of the most loved food categories in Korea and we are proud to have brought back Popeyes, a globally well-known brand. We also believe our aggressive expansion of the fried chicken restaurant chain can greatly contribute to the country’s economy by creating new jobs,” an NLC official said.
