PortAventura World has opened the world’s first LaLiga-themed restaurant, called LaLiga TwentyNine’s, and launched an app-based video game called ‘The Beat Challenge’ as part of its partnership with football league LaLiga.
PortAventura World invested €10M in the new restaurant and video game, which conclude the first phase of the park’s collaboration with LaLiga and Kosmos, launched in September 2020.
The project’s second phase, the design and development of a new LaLiga-themed attraction, will receive an investment of €40M. In the final phase, €100M will go towards creating a LaLiga theme park within PortAventura World.
David García, Managing Director of PortAventura World, said the new offerings “will allow us to connect with new audiences” and “go beyond our physical borders, reaching more people and making it possible to enjoy PortAventura World from anywhere.”
Named after the year in which LaLiga was founded in Spain (1929), LaLiga TwentyNine’s is spread across 1,000sq m. It features a space for esports and integrates ‘The Beat Challenge’.
“These two projects are a magnificent starting point for the strategic agreement with PortAventura World,” said Javier Tebas, LaLiga President. “For LaLiga, it is essential to have PortAventura World as a strategic partner, as it is one of the largest holiday destinations in Europe and is a guarantee of success,” Tebas added.
