Portland worked with Munich Airport International (MAl) on the commercial vision and development of Terminal A at Newark Liberty International Airport (EWR).
This follows an agreement reached in 2019 with The Port Authority of New York and New Jersey (PANYNJ), for MAI to operate and maintain the terminal.
A key objective of the design brief was to create a strong and unique sense of place for New Jersey that would differentiate it from neighbouring New York. Lewis Allen, Senior Director at Portland comments: “After exploring and researching the history and culture of New Jersey, we were surprised to discover that New Jersey is a ‘State of Firsts’, for example it was the first state to have a sea container port, the first organised baseball match was in New Jersey and it was the first state to have a drive-in movie theatre and the list goes on, so this became one of the key drivers of the design strategy and vision which underpinned the commercial proposition that Newark Airport is a Journey of Surprises. This vision ran through MAI’s commercial tender process and set the tenor of the relationship between retailers and brands looking to take space in the airport. Our design has enabled ‘A Journey of Surprises’ to show up through key interventions and experiences throughout the customer journey.”
A curbside-to-gate lounge passenger journey delights travellers with these unexpected, yet authentic New Jersey moments. Passengers are welcomed to the terminal with a series of bold art installations, in both analogue and digital formats, which celebrate local talent and creativity.
