Giorgio & Mario is venturing into a new sector with its new brand Possery, which focuses on products made with premium leather.
“With two geographically separated stands at the shows, we will be able to announce the news to all our resellers, it’s the right timing for us,” underlines Esther Torres, General Manager of the twin labels. “In December, we already called our biggest customers and we informed them by e-mail communication.”
On the distribution side for her new brand, Esther Torres is betting on wholesale and on the strong Giorgio & Mario network of 2,500 points of sale worldwide, including 150 independent multi-brands in France. “We think that half of our current retailers in France would be interested in marketing the newborn of the house,” she adds.
