Plans have been revealed by Poundland to grow its Pep&Co “shop-in-shop” concept to another six stores.
The reveal comes as the company marks five years since it first launched the Pep&Co fashion line in the UK and Ireland. The retailer has gone on record saying that Pep&Co has helped its transformation as a company as it looks to modernise and reinvent its product offering.
“Customers fall in love with Pep&Co whenever we put it in one of their local Poundland or Dealz stores – their shopping baskets prove it,” Pep&Co managing director Sarah Morgan said. “We’ve filled a gap on the high street for family clothing at discount pricing. We’re delighted to be able to now bring the Pep&Co brand to even more locations.”
