The new Poundland Local format will be trialled at South Yorkshire and East Yorkshire, both former Fultons Foods stores that became part of Poundland last year.
The new Poundland Local format will allow the brand to open in smaller towns where it lacks a presence. The two new stores will employ a total of 24 people and will trade from 7am to 9pm. The stores will aim to be smaller than a typical Poundland, but the prices will remain identical to those in larger Poundland stores.
The stores will house a number of items that are available from Poundland’s core ranges, including everyday groceries, snacks, household products, health and beauty, batteries, toys, stationery and homeware.
Poundland Transformation and Retail Director Austin Cooke, commented: “The launch of Poundland Local is a really exciting development and we hope customers are as excited as we are. While our Local format will have the ranges customers would expect in a neighbourhood store, they won’t have to pay more for that doorstep convenience.”
