The brand has seen a significant rise in profits which has exceeded last year’s levels.
The Italian luxury ground has seen a strong recovery in their profits since shops have reopened in the market following the Covid-19 induced lockdowns. The Asia Pacific region accounted for 44 per cent of Prada’s sales in the six months to June and the company has positively reinforced that their profits are a reflection that Chinese customers appetite for luxury goods continue to remain strong.
Prada Chief Executive Officer, Patrizio Bertelli has commented on the news: “To date, the Prada Group’s sales in China have already largely exceeded the levels of 2019, showing double-digit growth since the beginning of the year.”
He continues to say: “We believe that the same trend can be maintained in the coming months.”
