The company has opened a new store called Green Age on the eighth floor of Hankyu Umeda Store.
Green Age is based on the concept of “coexistence of people and nature”, and more than 40 brands offer products and services that are conscious of sustainability.
The interior of the Prada store uses natural materials such as a graphic wall that reflects the natural scenery with light from the back, rugs made of natural coconut materials and wooden fixtures. At the store, they have women’s and men’s wear, bags, shoes, accessories, and pet collections and ECONYL®, a recycled nylon yarn made by reusing and purifying plastic waste, fishing nets, and textile waste dumped in the ocean.
In addition, pop-ups titled “PRADA TROPICO” will be held sequentially at Prada Ginza store, Hankyu Umeda main store first-floor Kotokoto stage 11, and JR Nagoya Takashimaya. Starting with a powerful white tree installation, exotic wooden furniture will create a relaxing atmosphere, and from the 2023 spring/summer collection, we will propose raffia material bags and gingham check women’s items.
