The UK-based fast-fashion retailer is set to open a new showroom and office space in Central London later this spring.
The premises, which are located on 29-31 Great Portland Street, in the heart of Oxford Circus, will be home to a content room, photo studio, working offices, meeting rooms and a showroom space. The online fast-fashion retailer will occupy an area of 4,375sq ft following similar openings in Paris, Miami and Los Angeles.
The new space is set to open in mid-April and it will act as a private showroom to welcome the company’s vast audience of influencers, press, celebrities and stylists. The new location will also act as a content creator hub, which will host events for influencers and celebrities whilst also providing them a place to explore the PrettyLittleThing brand, try on clothes and create content.
PrettyLittleThing Marketing Director Nicki Capstick said “We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.”
