The globally-renowned value-priced retailer has launched a three-level store at City Point, a mixed-use development in Brooklyn, New York.
The expansive 49,000sq ft site becomes Primark’s 16 outpost in the US and moves it forward in its goal of reaching 60 US stores by 2026.
“New Yorkers have been experiencing ‘Primania’ more than ever this season and we are so excited to add the City Point community to our growing family here in the US,” said Kevin Tulip, President, Primark US. “The customer reaction to our four other NY-metro stores has shown that there is an overwhelming desire for Primark’s offering and price leadership and this location will allow us to bring that to an influential group of shoppers in Brooklyn and one subway stop away in Manhattan.”
Founded 53 years ago in Ireland under the Penneys brand, the company has a worldwide goal of 530 stores by the end of 2026.
