The brand is continuing its international expansion with a debut in North Carolina as well as opening another store in New York, both of which are due next month.
The company will open new stores at Smith Haven Mall in Lake Grove, New York on 9 November and Concord Mills in Charlotte, North Carolina – the first in the state – on 16 November. Each one will cover more than 30,000sq ft and will include the firm’s value fashion offer as well as homewares and beauty.
Entering the US in the middle of the last decade, the company has expanded there relatively slowly. But that has proved to be the right strategy for the company in a market where so many European retailers have failed in the past.
The latest openings will be its final two of the year and while it will bring Primark to 436 stores globally, it will still mean it has only 24 stores in the US spread across eight states. But its growth strategy sees it reaching 60 stores in the US by 2026 so there’s clearly acceleration ahead.
