The value clothing and lifestyle retailer intends to dramatically increase its presence in the Italian market.
Primark is set to open eight stores by the end of 2022 takings its Italy portfolio to 14 since it entered into the country five years ago. The first of these eight is set to open in Rome within the Roma Est Shopping Centre. Other stores will open in Catania, Sicily, at the Centro Sicilia Shopping Centre and Chieti, Abruzzo in the Megalò Shopping Centre.
The remaining five stores are expected to open later next year in Grugliasco, Turin in Shopville Le Gru; Casalecchio di Reno, Bologna in Shopville Gran Reno; Marcianise, Caserta, in the Campania Shopping Centre; Marghera, Venice in the Nave De Vero Shopping Centre; and Milan, in Via Torino.
The new stores will house women’s, men’s and children’s fashion including footwear, accessories, alongside lingerie, beauty and homeware.
