The much-anticipated new flagship store, located at ParkLake Shopping Centre is open. With an investment of over €10 million in the new store and hundreds of jobs created in the local economy, the opening marks an important milestone for Primark as the retailer enters its 15th international market. The new opening is part of Primark’s ambitious growth plans in Central and Eastern Europe (CEE), where the brand already has stores in Poland, Czech Republic and Slovenia. Primark has also announced a second store in Bucharest in the AFI Cotroceni Shopping Centre, which is expected to open in 2023.

The new Primark ParkLake Bucharest store spans 40,200 sq feet (3,700 sq metres) across two floors, bringing Primark’s unique formula of the latest trends and everyday essentials at great value prices to customers in Romania for the very first time. Arriving just in time for the festive season, customers can look forward to shopping the range of clothing, accessories, homeware and gifting.

Many of the clothing ranges in Primark Bucharest ParkLake are part of the retailer’s growing Primark Cares label, which is Primark’s pledge to make more sustainable products that everyone can afford. Primark’s recent Sustainability and Ethics Progress Report outlined the progress the retailer had made on the commitments set out in its sustainability strategy. Already, 45% of Primark’s clothes are made using recycled or more sustainably sourced materials, up from 25% a year ago. The retailer has committed to make 100% of its clothing from recycled or more sustainably sourced materials by 2030.