The Irish fashion chain now boasts 53 stores in Spain with this being its first location in the city of Vigo.

The store is located in the Vialia Shopping Center and spans two storeys on a surface of 4,200sq m of commercial space. Customers can find clothing, beauty and homeware, all available at affordable prices.

The brand has recently launched its sustainability strategy, with which it intends to keep its pricing affordable. The strategy focuses on three pillars which centre on prolonging the life of garments, protecting the planet and improving people’s lives.

Carlos Inacio, Primark’s General Manager for Spain and Portugal, commented: “We are excited about the opening of our new store in Vigo. We have a loyal customer base in Santiago de Compostela and A Coruña and we are delighted to bring this new store to the area. Starting today, our customers in Vigo will find the latest fall fashion trends and basic items for everyday use.”