Sovereign Centros from CBRE has announced that Primark has unveiled its new and upsized space at Metrocentre, the top five UK super regional mall and dominant destination in the North East.
The addition of 14,100sq ft on the ground floor has taken the store size to almost 80,000sq ft across two floors – more than 100,000sq ft when accounting for non-trading space – Primark’s thirteenth biggest location in the UK. The departments have been rearranged and reinvigorated with refreshed fixtures and fittings to create a seamless shopping experience for visitors. Women’s lingerie, hosiery and nightwear will now be located alongside womenswear, accessories and shoes on the ground level, as well as Primark’s extensive homeware section. The store has introduced self-checkout tills, alongside standard manned tills, to enhance the customer journey through greater choice and speed of service.
The expansion underpins Primark’s position as a significant anchor within Metrocentre and highlights the centre’s continued approach to delivering not only best-in-class flagships, but also the most modern store fit-outs. It also demonstrates the commitment from leading retailers through investment in Metrocentre, following the recent upsizes of Zara, Footasylum and EE.
Ben Cox, Director at Sovereign Centros from CBRE commented: “Primark is a firm favourite across the retail market as well as within Metrocentre and this enhanced space really delivers for our visitors. Having been part of the destination for nearly 20 years, this investment highlights Primark’s commitment as an established brand that has had enduring success at Metrocentre. This year alone several of our international powerhouse brands have upsized here, a sign of the shared confidence we have with our tenants that they can grow and evolve with us and ultimately perform.”
