The company, that offers affordable eyewear and has celebrity backing from the likes of Jamie Foxx, Ashley Benson and Hailee Stanfield is to be available from Vision Express in the UK.

David Schottenstein, Founder and CEO of Privé Revaux, said the firm’s “goal is to provide the absolute best quality, service and price for the global eyewear market and GrandVision is the perfect partner to achieve this.”

The Privé Revaux line-up also comes with regular, rotating celebrity-designed capsule collections and these will start with popular styles from American actress Madelaine Petsch, actress and singer Dove Cameron and supermodel Adriana Lima.

The brand, whose creative directors are Rob Zangardi and Mariel Haenn, has shaken up the eyewear sector in the US in the past two years with its combination of low prices, quality build and high-profile backers and will be looking to do the same in the UK.