North American men’s apparel brand Psycho Bunny has opened its first brick-and-mortar location in the Middle East, opting for the city of Dubai to make its regional debut.
Located inside the Mall of the Emirates, the new Dubai flagship serves as a significant milestone for Psycho Bunny’s global expansion. Facilitating the expansion, Psycho Bunny has partnered with Majid Al Futtaim, a distributor spanning 16 countries across the Middle East, Africa, and Asia, with knowledge of the local retail market.
“Over the past four years, we’ve really focused our energy on opening stores in strategic locations, creating exponentially more brand awareness worldwide. Opening our first store in the Middle East marks an extremely proud moment for Psycho Bunny. It’s a testament to how far we’ve come since our humble beginnings, but also how healthy our growth trajectory has been and continues to be,” said Psycho Bunny Chief Development Officer, Kenny Minzberg.
“Since we’re coming from the North American market, Dubai was a natural choice. It not only caters to the local community but also a myriad of international markets. The city is world-renowned for its luxurious and leisurely tourism, coupled with a distinct magnetism, which makes Dubai a crucial destination for people to discover our unique brand.”
