Sports brand Puma officially presents in Argentina its new collaboration with the renowned fashion firm Lemlem, created by supermodel Liya Kebede.
The launch of this collection in the country took place at the Puma flagship store in the Unicenter shopping centre, in the Buenos Aires town of Martínez.
Lemlem, a handmade brand of resort clothing for women, stands out for its unique designs inspired by the cultural richness of Ethiopia. The brand has earned a place for itself through its commitment to preserving the local art of weaving in Ethiopia and its mission to inspire economic growth on the African continent.
This collaboration combines Lemlem’s distinctive aesthetic with Puma’s innovative high-performance fabrics, creating a functional collection for sports activities such as yoga and training. The collection, which includes leggings, pants, tops, sweatshirts and t-shirts, is characterised by its unique, hand-woven patterns and vibrant colour combinations inspired by the streets of Africa. Each piece is designed to be casual and elegant, easy to wear on any occasion, whether it is a yoga session or an outing.
The collection can be found at the Puma store in Unicenter and also in its online store for Argentina.
