The sports brand has launched its digitally-enabled experiential store at Cyber Hub in Delhi-NCR today.
The newly opened flagship store is PUMA’s largest and first-of-its-kind in North India, and only the second in the country after Bengaluru. The opening is a significant step in the brand getting closer to its customers, with the aim to create meaningful offline engagement and provide customers with an unprecedented shopping experience.
The store takes the customer’s retail experience several notches higher, with limited-edition global collaborations and top of the line performance ranges available for men, women and children, all available throughout the year. The multi-sensorial retail space will give guests an opportunity to not only purchase the brand’s unique offerings, but also create instagrammable moments and other moments of joy as the retail landscape continues on its journey back to ‘normal.’
Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia, commented: “It has always been our endeavour to not only create an immersive shopping experience around the brand and the products, but also strengthen our market relevance by staying ahead of the curve in the smart retail era.”
