The German sports brand PUMA has launched a new store in Morumbi Shopping in São Paulo, which presents the brand’s global design concept, Forever Faster.
With 360sq m and colourful murals signed by the muralist Mari Pavanelli, the new store also reaffirms the company’s commitment to the environment, featuring digital screens that reduce the use of graphic materials and POP by more than 70 per cent, as well as mannequins, hangers and bags 100 per cent made from recycled materials.
“We are in a moment of expansion of physical stores in Brazil, in December we opened our megastore in Shopping Metrô Tatuapé and now we are in Morumbi Shopping, with more stores to come this year,” says Sebastian Diaz, CEO of Puma Brazil. “We want to create spaces where the consumer can connect with the brand, with unique experiences and an immersion in the entire Puma universe. Puma Morumbi brings all this in one place.”
