Faithful to its expansion plan in Argentina this year, the sports firm Puma expanded its store in the Alto Avellaneda shopping centre, in the province of Buenos Aires.
Spanning a large area of 720sq m, the new store is designed to offer customers an immersive shopping experience, with the inclusion of technology and immersive displays.
“This opening not only symbolizes the last step in our expansion journey in 2023, but also marks the beginning of an exciting chapter for 2024,” said Agustina De Francesco, Head of Retail at Puma. It should be noted that the sports firm had announced that this year it would invest more than three million dollars in Argentina in order to expand and strengthen its local business.
Among its plans, in 2023 the brand will reopen and renovate its stores in Mendoza Shopping, Soleil Premium Outlet and now the one in Alto Avellaneda. In addition to that, it relocated its Outlet to the Buenos Aires town of Quilmes and opened a new location in the Nuevocentro Shopping centre, in the province of Córdoba.
