The athletic footwear and apparel giant has opened its second North American flagship, a 25,000sq ft, three-level store at the BLVD Las Vegas, a new retail and entertainment development in the heart of the Las Vegas Strip.
The new store features a variety of immersive and interactive features powered by cutting-edge technology.
The attractions include a professional F1 racing simulator, an interactive arcade and a customisation studio where customers can personalise apparel and footwear. The merchandise assortment is made up of Puma sportstyle, basketball, motorsport, golf, running, training, soccer and kids products, as well as collections designed by select brand ambassadors and athletes.
In addition, the flagship houses the “Vegas Shop”, which offers Las Vegas-specific apparel and footwear. The shop also gives customers the chance to win prizes by pulling the lever on the video wall slot machine.
“I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy,” said Arne Freundt, CEO of Puma. “I believe that our new Las Vegas Flagship is essential for conveying the true character of our Puma brand and for creating an immersive, interactive shopping experience as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends and technology.”
