Pure Electric Expands in Madrid

The British electric scooter company has started its Spanish national expansion in Madrid and intends to open more stores in different regions of the country.

Pure Electric currently has 17 stores across the UK and as a result of the pent up demand for bicycles and electric scooters due to the Coronavirus pandemic, announced their intentions to begin expanding into Europe. Their first point of sale in Madrid is located at number 56, Calle de Río Roases.

Customers can find a large collection of electric, urban, sports and recreational bicycles from brands such as Orbea and Brompton. The store also features Xiaomi, Inokim or Unagi electric scooters along with the company’s own brand, Pure and a selection of clothing, accessories, spare parts and components.

Further heightening the experience is a high-performance professional workshop that provides services for all types of bicycles and scooters. The new Madrid store also features the Shimano Service Centre certifications and authorised technical service from Bosh, Yamaha and Brompton.

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