The new store is located on Tooley Street by London Bridge and follows other recent London shop openings in Croydon Box Park, Spitalfields and Holborn.
As an essential retailer selling cycling equipment and providing bicycle servicing facilities, Pure Electric kept all its stores open through lock-down and pressed ahead with the opening of its new outlets. Against a backdrop of disruption and uncertainty caused by Covid and Brexit, the company is bucking the trend and growing rapidly.
The company has confirmed its plans to open in Paris and Madrid, with its first French store expected to open on 21st December and in the Spanish capital in Mid-January. Pure Electric is aiming to open at least 10 shops in both countries through the course of 2021.
Peter Kimberley, Chief Executive Officer of Pure Electric: “This is such an exciting time to be working in an active travel business. Pure Electric has benefited this year from an unstoppable revolution in demand for e-bikes, e-scooters and for bike servicing.”
“For all sorts of reasons, 2020 has been an extraordinary year; for Pure Electric it has been a year of phenomenal growth. Our colleagues have worked flat out opening shops, servicing bikes and looking after our customers.”
The store is set to open on December 18.
