The company is increasing the heat on the summer workout landscape with the launch of its flagship fitness and lifestyle location at Hong Kong’s K11 MUSEA.
Situated in Tsim Sha Tsui, the newest PURE Fitness location is the largest PURE Fitness in Asia, spanning over 30,000sq ft of net space within its two-storey warehouse-style venue that features high ceilings with skylights and stunning views across Hong Kong’s iconic harbour front.
Colin Grant, Co-Founder and CEO of PURE Group, says, “As we continue to strengthen and grow our wellness community here in Hong Kong, we’re excited to officially launch PURE Fitness at Hong Kong’s Silicon Valley of Culture, K11 MUSEA. We look forward to helping PURE Cardholders to heighten their fitness potential inside our new flagship destination, and lead them as they experience and build upon their own personal fitness journeys. We are equally excited to gain such an innovative partner in K11 MUSEA, one who shares our aspirational and pioneering values. The past year has not been an easy one for the fitness industry, but we have proven to be incredibly resilient, even in the most challenging of times. Fitness and well-being remain a priority for those living in Hong Kong, and it is our mission here at PURE to continue offering Hong Kongers the most exceptional facilities in which to train.”
PURE Fitness at K11 MUSEA was designed around the concept of a classic industrial space with contemporary features. The innovative new fitness centre provides Cardholders with a sleek and edgy environment, featuring design elements like rustic brick, gleaming tarnished copper, and metal and antiqued ceramic tile walls, all held together with blackened steel panels, girders and strong details.
