Singapore’s Raab Family has expanded its operations to Malaysia. The move aims to introduce its brand to a wider audience and is the first step in extending its global reach.
By establishing its presence in the country, the baby products company says it seeks to increase brand awareness and reinforce its commitment to offering a diverse range of baby essentials while solidifying its position in the market. In addition to its expansion, the company has also added new products to its range, such as the UV steriliser and diaper-changing station.
“As a parent myself, I understand the importance of providing the best for our children,” said Randy Raab, Founder of Raab Family. “Our expansion into new markets reflects our commitment to ensuring that families everywhere have access to high-quality and innovative baby products that can enhance their parenting journey.”
