The California-based grocer, Raley’s has now opened a specialty format focused concept store on organics, nutrition and education. The store is located in Truckee, California and has been designed to create a unique shopping destination with a highly curated product selection and a commitment to transparency and health eating.
“It has become increasingly clear that our customers want to know where their food comes from, what’s in it and how it may impact their overall health and wellness. We are consistently listening and learning, and that’s led us to the next step in our company’s transformation: Raley’s O-N-E Market. This concept will influence and guide the strategic transformation of existing Raley’s stores in the near future. It is part of our long-range brand differentiation strategy.” – Keith Knopf, president & CEO, Raley’s, which operates 126 stores.
