The new flagship spans five storeys and over 16,000sq ft and houses the brand’s first hospitality experience in Italy – The Bar at Ralph Lauren.
The store has been designed to perfectly reflect the aesthetic of the designer, both in terms of the range of products available and how it presents his distinctive style. In the flagship store, customers will be able to shop both Ralph Lauren’s men’s and women’s lines as well as the RRL collection.
The RRL collection is displayed on the ground floor, while men’s Polo and accessories are on the first floor and the second floor is home to the Purple Label and made-to-measure area. Meanwhile, women’s wear and accessories, the Polo and Collection lines are set across the top two floors. The Ralph Lauren Home collections are also available for sale.
In a first for the Italian market, The Bar at Ralph Lauren will be open throughout the day and its menu will include items such as cinnamon rolls, a variety of muffins and cookies, salads, and the classic Polo Bar burger and fries and more. There is also a number of cocktails available.
