Surprisingly, online shopping took a major hit in the just concluded festival sales, posting a 15 per cent fall in the overall number of online purchases in the UAE.
The fizz was missing in this year’s Ramadan season shopping, with the overall sales in the UAE clocking only a marginal four percent rise during the Holy month shopping compared to last year, a quick market study showed.
The trend was more or less similar in the GCC region as well, the study by Admitad, a global IT major tracking the performance marketing industry, revealed.
The study, however, revealed the rising trend of per-order spend by customers, with the average checkout value in the current Ramadan shopping sales seeing a 30 per cent spike to $48.
